13 July 2026
Why deep link attribution breaks between click and app open
Four common hand-off points where campaign context disappears—and how to test each one.
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Notes for people who need to trust the journey.
Practical guidance on deep links, analytics quality and attribution decisions—written for product, growth and delivery teams.
19 June 2026
Choosing an attribution window without overstating performance
A clear way to set click-to-install and install-to-conversion windows around real buying behaviour.
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7 May 2026
A practical QA checklist for campaign app links
The device, state and routing combinations worth checking before a campaign goes live.
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